Our Story
Christine Maddela
is a veteran journalist, media consultant/coach and voiceover artist. She was named one of VEGAS INC’s 2017 “40 Under 40” honorees and has received numerous Emmy® Awards, Edward R. Murrow® Awards, and National Press Photographers Association Awards for her work. The National Bar Association also named her one of 19 finalists in the country for the 2017 Silver Gavel Awards for Media and the Arts. Christine has served as a news anchor and reporter in Las Vegas, Philadelphia, Nashville, Washington D.C. and El Paso, TX. She’s a proud graduate of The University of Missouri-Columbia School of Journalism. Christine is active in the Las Vegas community and serves to help and heal child survivors of sex trafficking with The Embracing Project, and is a part of the Nevada Corporate Giving Council as well as sits on the Board of Governors for the National Academy of Television Arts & Sciences- Pacific Southwest Chapter.
Ray Arzate
is a veteran photojournalist and editor who won an “oscar” in high school. He carried his video camera everywhere. His church youth leader awarded him an “oscar award” for best documentarian. He still displays that small, plastic award on his desk. It now sits next to his dozens of real Emmy, AP Broadcasters, Edward R. Murrow, Promax, and NPPA Best of Photojournalism Awards. Ray served as chief photographer at the NBC & FOX affiliate stations in Las Vegas as well as creative services promotions manager of the latter. He has also worked in Atlanta, Nashville and El Paso, TX. Ray serves on the Executive Board of Governors for the National Academy of Television Arts & Sciences- Pacific Southwest Chapter. He is also chairs the documentary division for the NPPA Best of Photojournalism Awards.
RayDela
Together, Ray and Maddela are RayDela. That’s the RD in Storyville RD. The ambitious, pantsuit-wearing Maddela, fresh out of college, met the new up-and-coming photojournalist Ray Arzate in El Paso, Texas, at the CBS affiliate station. They challenged and made each other better. Together they won awards and grew as a team. When Maddela got a job in Nashville, she knew she wanted her partner to come along too. So, he did, and they consistently raised the bar to compete not with others, but with themselves to become the best storytellers they could be. Maddela left Nashville for Philadelphia. Ray went to work in Atlanta. They reunited in Las Vegas. Through the years, they became family, a brother-sister duo. Their partnership is their superpower, formed throughout nearly two decades of work together. Storyville RD is their greatest endeavor yet: to share the skills they’ve acquired through the years with people, businesses and organizations whose story needs to be told.
